Creativity & Innovation for Business and Enterprise, (Paperback)
Product details
| Management number | 238826274 | Release Date | 2026/07/11 | List Price | US$60.40 | Model Number | 238826274 | ||
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Unlock creative skills for enterprise, innovation, and beyond.<br> <br> This book offers a rich, accessible, and comprehensive exploration of creativity in business - its theories, practices, and real-world applications. Blending classic and contemporary research with vivid case studies and reflective review questions, it invites you to develop your creative capabilities, tackle complex problems, and design innovative solutions for 21st-century organisations.<br> <br> You will learn: <br> - How neuroscience, cognitive processes and everyday practice shape creative thinking, and proven methods to strengthen your own creative skillset.<br> - Strategies for leading and participating in creative teams, and how diverse groups generate ideas, navigate conflict, and innovate effectively.<br> - How creativity drives social innovation, sustainability, and responsible enterprise in an increasingly uncertain world.<br> - The emerging intersections between artificial intelligence and human creativity, and how to collaborate with AI as a creative partner.<br>
- Creativity & Innovation for Business and Enterprise, (Paperback)
- Author: Mark Sutcliffe
- ISBN: 9781036216009
- Format: Paperback
- Publication Date: 2027-01-11
- Page Count: 296
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | January, 2027 |
| Pages | 296 |
| Subgenre | Entrepreneurship |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | Sage Publications |
| Language | English |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 6.00 x 9.00 in |
| Assembled product weight | 1.25 lb |
| Bisac subject heading | Business & Economics |
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